Phraseology Project - a typographic research desk
Catalogue page 10

Gallery, page 10

This page lists studies 1 through 20 of the archive. The pagination follows the original catalogue order rather than recency, so entries here stay stable across years of additions.

Phrase studyOnce upon a timestorybook · Tall capitals with a soft slab serif, paced across four lines to mimic the rhythm of an opening sentence.13 lettersCream paper groundPhrase studyMilk and honeytender · Soft brush script with a fixed weight, leaving the ampersand as the largest figure on the page.12 lettersOff-white groundPhrase studyAnchors awaymaritime · Condensed seriffed capitals with a slight reverse contrast, set on a curved baseline.11 lettersDeep ink bluePhrase studyTill death do us partdeclarative · Wide blackletter softened by rounded terminals so it reads ceremonial rather than gothic.17 lettersBone white groundPhrase studyKeep it simple stupidplainspoken · Geometric sans set tightly, all caps, with the final word given extra letter spacing for emphasis.18 lettersCharcoal groundPhrase studyBeastbold · Heavy display sans with cut corners on the B and the T, giving the word a stamped feel.5 lettersInked black on raw paperPhrase studyNow or neverurgent · Italic slab with sharp exit strokes; the conjunction set in a contrasting upright cut.10 lettersCream groundPhrase studyAfternoon drunkwry · Loose hand script with deliberately uneven baseline drift in the second word.14 lettersWarm cream groundPhrase studyAwesome sauceplayful · Round sans built from circle and rectangle primitives, slight wobble to mimic hand drawing.12 lettersOff-white groundPhrase studyNothing worth doing is easyresolute · Compressed sans across four lines, each line a different width, justified to a single right edge.23 lettersOff-white groundPhrase studyTake it easymellow · Loose monoline script with looped descenders and an oversized swash on the final letter.10 lettersPale terracotta groundPhrase studyC'est la viewistful · Italic copperplate with restrained flourishes; the apostrophe enlarged as a design element.10 lettersBone paper groundPhrase studyGet some fresh airrestorative · Light sans on a curved arc with a small wind glyph trailing the final word.15 lettersSoft sky blue groundPhrase studyAbove and beyondaspirational · Tall thin serif paired with a chunky display sans for contrast across two stacked words.14 lettersDeep navy groundPhrase studySugar and spicesweet · Hand-drawn script with two weights, a finer cursive for the connectors and heavier strokes on the nouns.13 lettersPale rose groundPhrase studyNevermindflippant · Single-stroke marker script with a deliberate strike-through across the centre.9 lettersPaper groundPhrase studyMilkminimal · Soft rounded sans with extreme letter spacing across a single short word.4 lettersCream groundPhrase studyAttiny · Two-letter study built from a single brush stroke that loops back through itself.2 lettersWhite groundPhrase studyCut the mustardwry · Cleaver-shaped display caps with a deliberate notch through the centre of each glyph.13 lettersMustard groundPhrase studyInfinityexpansive · Wide sans with the central letters joined to form a continuous loop.8 lettersOff-white ground

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